Mixt Greens is owned and operated by Good Food Guys Hospitality Group and was founded by Leslie Silverglide in 2005 San Francisco, California. Mixt, as they are commonly known, are proud to call San Francisco their headquarters and are a rapidly expanding restaurant chain who also have branches in Los Angeles.
Mixt are known for their extensive variety of fast yet healthy salads and sandwiches for all meal times in the day. For those busy people on-the-go who can’t get to a healthy Mixt counter – customers can pre order from the same fresh menu and collect from either of the two designated drop spots in the San Francisco financial district via the Mixt Rover service.
Mixt proclaim to “play a role in creating lasting change for environmental sustainability in restaurants, but we believe we can push boundaries even further. This is the approach we take to everything we do. We use the highest quality ingredients possible; from our homemade GMO and gluten-free dressings to free-range, antibiotic and hormone-free meat and poultry. We chop, dice, pickle, sauté, blend, marinate and grill everything from scratch, every day.”
The exterior of Mixt on 240 Kearny Street, San Francisco is a simplified grey painted facade to the existing architecture of the building, and the brand has downplayed their presence with an understated and simplistic sign written white coloured name above the shopfront.
Minimal advertising on the shopfront combines and utilises the stylistic logo as window manifestations and the sign written logo above, this non-shouty street presence exudes brand confidence. Café style lime green exterior chairs stand out amongst the grey of the façade but do little to disguise the large expanse of windows that look in to the interior. Blenheim Design see similarities with the exterior and interior colour scheme which is also in a minimalist style.
Mixt designer usedonly a handful of hard surface materials, such as sleek stainless steel, wood and neutral tile furnishings to the interior and all the horizontal surfaces have been kept free from clutter. This not only saves on costs but the apparent lack of cross merchandising and advertising that is seen in almost every other fast food chain makes the Mixt consumer focus more on the offer of healthy ingredients which are neatly on display at the counter line. The counter itself is a large monolith, formed from simple timber lengths and with added cross cut ends in full view, the counter appearance is of large stacked timbers in a lumbar yard.
The counter top is a bed of chilled stainless steel trays full of healthy ingredients within a glass cabinet (as can be seen in other deli style fast food chains) but at the rear of the counter are proudly displayed timber market style trays with branded names to the front face. Each tray mentions the contents and proudly displays the organic origin to each.
The rear wall has numerous machines and chiller cabinets allocated along it, and the interior designer has unified all these varying heights and depths by creating an overhead bulkhead and side panels in off-white mosaic tiles that are flush with the front face of the deepest cabinet.
The floor tiles are a concrete effect large format size and are a perfect backdrop to the warm woods used for the counter and the large waiter station which encompasses storage cupboards, a free self-serve water urn, and “landfill, compost, recycle” refuse bins.
The lighting scheme consists of recessed downlights throughout the interior and illuminated lengths of LED lights above the counter. This small space may be the ninth and newest location for the Mixt chain and what Blenheim Design have seen of this interior it is the new store design showcasing the modern fresh aesthetic that should be rolled out across the other sites around San Francisco.
240 Kearny Street, San Francisco.